Animal Care Magazine Editor
Interview with Nicole Hogan, Editor of Vet Practice Magazine
Nicole Hogan is an award-winning journalist, with a BA in Communications and Journalism from Macleay College in Sydney. Nicole has built up over 15 years of experience in the media industry, where she has worked in news and current affairs for NewsCorp, Pacific Plus, Bauer Media, The Messenger Group, The Evening Echo, RSVP Publishing, Pacific Magazines, The Reader's Digest, Nine Network, Southern Star Productions, Channel Seven, 2GB Radio, News Local and ABC TV.
Nicole now works as the Editor of Vet Practice Magazine, which provides useful content for the veterinary community, from latest news, new products, business information and much more.
We’ve managed to take Nicole away from writing articles for just a moment, to answer a few questions about the pet care industry as well as to gain her advice for students interested in the field.
If the Australian pet-care industry were a dog, it would be wagging its tail with joy! Recently released research by the Animal Health Alliance of Australia found in 2013, there were estimated to be more than 25 million pets in Australia. With 63% of households having a pet, Australia has one of the highest rates of pet ownership in the world. Now that’s a lot of pets to take care of! It’s therefore a great time to be coming into the industry.
1. I like this blog, Pawcurious, which is written by an American veterinarian: //pawcurious.com. It’s updated regularly, it’s very entertaining and it covers serious to not-so-serious issues. I’d definitely recommend giving it a read.
2. I also follow this Irish Vet, who posts weekly podcasts direct from his radio show: //www.petethevet.com/wp/. He talks about everything from being a ‘Media Vet’, to diagnosing Kennel Cough.
3. And of course, I would recommend reading Vet Practice Magazine: //www.vetpracticemag.com.au, as well as following our Facebook Page and Twitter account!
Without a doubt, to stay relevant in today’s market, you need to have an online presence. This could either be by having your own Facebook page, Twitter account, or a website blog. Keeping in regular contact with your clients builds trust and allows you to share a broad range of information with current and potential clients, showing you as an expert, or thought leader in your field.
The great news is that the pet care industry is currently booming. According to 2014 figures from IBIS World Veterinary Services market research, demand for veterinary services has been promoted by growing awareness of animal health issues, and the increasing availability of advanced surgical and diagnostic procedures for animals. People are increasingly willing to prolong the life of their pets and increased pet ownership numbers in the next five years are expected to drive industry growth even further.
There is nothing more noble or rewarding than devoting your life to caring for those who are unable to care for themselves. Every day will be different—sometimes challenging, but always rewarding. The best advice is to remember to look after yourself—as well as looking after your patients.