Fitness for mums
Amanda Ferguson, Fit & Fab Mummy
As a marketer in London, Amanda decided to take hold of her career and completely transform it to achieve her dream life. Now a mum of two, Amanda Ferguson is a personal trainer and creator of a number of health and fitness programs which are perfect for women, especially busy mums.
Amanda set up her own successful businesses, ‘Fit & Fab Mummy Bootcamp’, which is an online program purpose-built for mums, ‘Pregnant Mum, Fit Mum’, which is also online and perfect for women during pregnancy, as well as ‘Blue Sky Fitness’, which provides outdoor bootcamps and personal training specifically for women.
Amanda is now even more driven to help other women feel empowered to lose their baby weight, have a much needed confidence boost and be the fittest, healthiest and most energetic mum they can be.
My decision to move into PT came about seven or eight years ago when I was living in London and working in marketing. I have always been into exercise and loved everything from netball, swimming and running, to triathlons and skiing. I attended an outdoor bootcamp and I loved it.
At the end of the two week bootcamp, I knew I wanted to do it as a job. So I contacted the owner of the business (the bootcamp trainer) and asked her to be my mentor. I looked up a course to do, and started straight away! It took me six months, part-time, to complete the course.
I studied business management and business marketing at Monash University before I had my career change. When I decided to become a personal trainer, I completed a course at the European Institute of Fitness, which was linked to the Australian Institute of Fitness.
I became a master trainer and ended up working for the company where I originally did the bootcamp. I worked there for about two and a half years and then decided to return to Australia. I then set up my own outdoor bootcamp and personal training business, Blue Sky Health & Fitness, based in Melbourne.
I had a lot of requests from women who wanted to come to my classes, but they lived too far away. I wanted to create something that mums in particular could do at home, by having all of the resources online.
It’s expensive to put kids in crèche or to get someone to look after them while you go to the gym, and going to the gym also takes up a lot of your time. I thought it would be much easier for them to exercise at home. The kids could join in, or the workouts could be done while they slept. It’s easier as the kids might join in, or they might be asleep. However, most importantly, the workouts can be done from anywhere, with minimal or no equipment needed.
As a mum myself, I know how tough it can be to exercise, so I wanted to motivate and inspire mums to get the body they deserve, so they can get rid of those maternity clothes and feel confident and happy with themselves.
It takes a lot of dedication and drive to stick with it as there is a lot of competition out there. You have to love what you do and trust in yourself.
You have to find a niche, something different to everyone else, which is why I decided to focus on fitness for mums. Getting your name and your business out there is tough, but over time, if you are good at what you do, your clients love you and you get them results, it will grow.
Something that I instantly think of is the fact that we chat about such interesting things during classes! We learn lots, we make friends, talk about partners, we solve first world problems - like how to get kids to eat, date night ideas, swapping baby sitters, recipes and we just have fun… whilst getting an amazing workout!
I love what I do. I love helping other mums and women achieve things they didn’t think they could and to see them get results, to step out of their comfort zone and to feel great about themselves.