Course Description

Designed for small business owners and managers wishing to acquire marketing skills, as well as those moving into digital marketing or sales role within a small business, this course offers students two complementary skill-sets without doubling their time and cost investment.

Open Colleges’s flexible program allows you to study when it suits you, making this dual qualification ideally suited to those who wish to continue working while they study for additional skills.

Potential career outcomes

  • Digital Marketing Assistant
  • Digital Marketing Coordinator
  • Marketing and Communications Coordinator
  • Small Business Operator
  • Small Business Owner
Course number E1190
Qualification name
  • BSB42415 Certificate IV in Marketing and Communication
  • BSB42615 Certificate IV in New Small Business
Course duration Maximum 24 months
Delivery Method Online
Recognition Nationally Recognised Nationally Recognised Training
Assessments Audio/video recording of role plays, Case Studies, Portfolio of Evidence, Presentations, Projects, Questions, Written Reports
Awarded by
  • Open Colleges (Provider number: 90796)

Designed for small business owners and managers wishing to acquire marketing skills, as well as those moving into digital marketing or sales role within a small business, this course offers students two complementary skill-sets without doubling their time and cost investment.

Open Colleges’s flexible program allows you to study when it suits you, making this dual qualification ideally suited to those who wish to continue working while they study for additional skills.

Once you are enrolled in this course, you will receive access to the first Module, which contains the first set of units for the course. When you have successfully completed those units, you'll be given access to the next Module. Modules 1 to 12 have been released and are available. The remaining modules for this course will be available for release on the following dates:

  • Module 13: November 2016
Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements. Please download the course guide for current information about the course and its status.

Module 1: Getting Started

  • Develop and maintain business networks
  • Establish and maintain business relationships
  • Promote the relationship

Module 2: Managing Risk

  • Identify and implement business legal documents
  • Comply with legislation codes and regulatory requirements
  • Negotiate and arrange contracts

Module 3: Finance Essentials for Your New Small Business

  • Identify costs, calculate prices and prepare profit statement
  • Develop a financial plan
  • Acquire finance

Module 4: Operating and Planning for Success

  • Identify elements of the business plan
  • Develop a business plan
  • Develop strategies for minimising risks

Module 5: Marketing Your New Small Business

  • Develop marketing strategies
  • Determine a marketing mix for the business
  • Implement marketing strategies
  • Monitor and improve marketing performance

Module 6: Introduction to Digital Marketing

  • Develop knowledge of the marketing communications industry
  • Identify industry employment obligations and opportunities
  • Identify future trends within the marketing communications industry
  • Update industry knowledge

Module 7: Digital Disruption

  • Identify the convergent environment
  • Prepare cross sector marketing tools and techniques
  • Apply convergent marketing communications

Module 8: Digital Relationship Management

  • Utilise digital workplace information
  • Lead work processes in a digital environment
  • Recognise and apply intellectual property requirements
  • Analyse ideas for communication to others
  • Provoke response and reaction
  • Debate and discuss ideas
  • Prepare a presentation
  • Deliver a presentation
  • Review the presentation

Module 9: Marketplace Analysis & Customer Segmentation

  • Conduct desk research to gather background market information
  • Develop research methodology and objectives
  • Recruit respondents
  • Gather data and information from respondents
  • Analyse research information
  • Prepare research report
  • Segment the market
  • Identify the target market
  • Profile the target audience
  • Develop a positioning strategy

Module 10: Customer Behaviour Insight

  • Confirm product or service market
  • Assess reasons for existing levels of consumer interest
  • Recommend focus of appeal for marketing strategies for product or service

Module 11: Data Analytics

  • Collect data
  • Enhance, cleanse and update data
  • Analyse and use data for direct marketing purposes

Module 12: Digital Marketing Channels

  • Research advertising media options
  • Review policy and procedures frameworks
  • Report research outcomes

Module 13: User Experience (UX) Foundations

  • Specify intent
  • Classify users and conversation types
  • Profile user journeys and interventions
  • Design engagement opportunities and events
  • Converse, monitor and respond to users
  • Review and evaluate user experiences

Education

You will need to have completed year 10, or equivalent. Equivalency can be demonstrated by one of the following:

  • A qualification at Certificate II level or higher OR
  • 2 years of industry experience in a role that requires the use of written documentation and communication.

Minimum age

You will need to be at least 18 years old.

English

This course requires you to read learner workbooks, undertake a range of written assessments and engage in online discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.

If you have not successfully completed English at Year 12 level, you can demonstrate equivalency with one of the following:

  • Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; OR
  • 2 years’ relevant industry experience in a role that requires the use of written documentation and communication.

Open Colleges recognises that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you can undertake the online Language, Literacy and Numeracy tool available on the Open Colleges website. This assessment tool can also help you determine your learning level and plan your future studies.

Computing

You will need access to a computer and the internet and have basic computing skills. Minimum specifications for your computer are:

All users:

  • Microsoft Office 2010 or equivalent
  • Broadband internet connection
  • 2GB of RAM
  • CD-ROM or DVD drive
  • Adobe Reader XI or equivalent
  • Adobe Flash Player 10 or higher.
  • Access to printer and associated software
  • Access to scanner and associated software
  • Digital imaging software
  • File compression software.

Windows users:

  • Microsoft Windows 7 or higher (Windows 8 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Mac OS users:

  • Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
  • 1 Ghz or faster processer (2GHz recommended)

Equipment

You will need access to a digital video recording device and/or a digital camera and associated software to save and upload video, audio and image files to OpenSpace. Many mobile phones and smart phones include this technology.

You will also need access to software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc are available as a download from the internet.

Some assessments include a component for students to record a video. The requirements for these videos vary, depending on the assessment. If you are unable to conduct these in the workplace, if this is a requirement of the assessment, you have the option of engaging with friends, family and other students to record this via other means, such as Skype.

Skills

To successfully complete this course, you will require basic computing skills. This includes:

  • Creating, saving and editing Microsoft Office documents
  • Accessing and searching the internet
  • Downloading and saving documents from websites
  • Uploading documents through websites
  • Participating in online discussions
  • Connecting digital cameras and downloading and storing images and audio files
  • Connecting digital video devices and downloading and storing videos
  • Compressing image files.

Language, Literacy and Numeracy

Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.

Start learning for less. Our payment options could help you make considerable savings on the cost of this course. 

 

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