Designed for small business owners and managers wishing to acquire marketing skills, as well as those moving into digital marketing or sales role within a small business, this course offers students two complementary skill-sets without doubling their time and cost investment.
Open Colleges’s flexible program allows you to study when it suits you, making this dual qualification ideally suited to those who wish to continue working while they study for additional skills.
Potential career outcomes
- Digital Marketing Assistant
- Digital Marketing Coordinator
- Marketing and Communications Coordinator
- Small Business Operator
- Small Business Owner
|Course duration||Maximum 24 months|
|Assessments||Audio/video recording of role plays, Case studies, Portfolio of evidence, Presentations, Projects, Questions, Written reports|
You will need to have completed year 10, or equivalent. Equivalency can be demonstrated by one of the following:
- A qualification at Certificate II level or higher OR
- 2 years of industry experience in a role that requires the use of written documentation and communication.
You will need to be at least 18 years old.
This course requires you to read learner workbooks, undertake a range of written assessments and engage in online discussions. Furthermore, the delivery mode relies on the extensive use of written communication. As such, entry to the course requires the successful completion of English to Year 12 level.
If you have not successfully completed English at Year 12 level, you can demonstrate equivalency with one of the following:
- Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher; OR
- 2 years’ relevant industry experience in a role that requires the use of written documentation and communication.
Open Colleges recognises that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you can undertake the online Language, Literacy and Numeracy tool available on the Open Colleges website. This assessment tool can also help you determine your learning level and plan your future studies.
You will need access to a computer and the internet and have basic computing skills. Minimum specifications for your computer are:
- Microsoft Office 2010 or equivalent
- Broadband internet connection
- 2GB of RAM
- CD-ROM or DVD drive
- Adobe Reader XI or equivalent
- Adobe Flash Player 10 or higher.
- Access to printer and associated software
- Access to scanner and associated software
- Digital imaging software
- File compression software.
- Microsoft Windows 7 or higher (Windows 8 recommended)
- 1 Ghz or faster processer (2GHz recommended)
Mac OS users:
- Mac OSX v10.5 or higher (Mac OSX v10.6 recommended)
- 1 Ghz or faster processer (2GHz recommended)
You will need access to a digital video recording device and/or a digital camera and associated software to save and upload video, audio and image files to OpenSpace. Many mobile phones and smart phones include this technology.
You will also need access to software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer etc are available as a download from the internet.
Some assessments include a component for students to record a video. The requirements for these videos vary, depending on the assessment. If you are unable to conduct these in the workplace, if this is a requirement of the assessment, you have the option of engaging with friends, family and other students to record this via other means, such as Skype.
To successfully complete this course, you will require basic computing skills. This includes:
- Creating, saving and editing Microsoft Office documents
- Accessing and searching the internet
- Downloading and saving documents from websites
- Uploading documents through websites
- Participating in online discussions
- Connecting digital cameras and downloading and storing images and audio files
- Connecting digital video devices and downloading and storing videos
- Compressing image files.
Language, Literacy and Numeracy
Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.
Module 1: Getting Started
- Develop and maintain business networks
- Establish and maintain business relationships
- Promote the relationship
Module 2: Managing Risk
|BSBSMB401||Establish legal and risk management requirements of small business|
- Identify and implement business legal documents
- Comply with legislation codes and regulatory requirements
- Negotiate and arrange contracts
Module 3: Finance Essentials for Your New Small Business
|BSBSMB402||Plan small business finance|
- Identify costs, calculate prices and prepare profit statement
- Develop a financial plan
- Acquire finance
Module 4: Operating and Planning for Success
|BSBSMB404||Undertake small business planning|
- Identify elements of the business plan
- Develop a business plan
- Develop strategies for minimising risks
Module 5: Marketing Your New Small Business
|BSBSMB403||Market the small business|
- Develop marketing strategies
- Determine a marketing mix for the business
- Implement marketing strategies
- Monitor and improve marketing performance
Module 6: Introduction to Digital Marketing
|BSBMKG418||Develop and apply knowledge of marketing communication industry|
- Develop knowledge of the marketing communications industry
- Identify industry employment obligations and opportunities
- Identify future trends within the marketing communications industry
- Update industry knowledge
Module 7: Digital Disruption
|BSBMKG417||Apply marketing communication across a convergent industry|
- Identify the convergent environment
- Prepare cross sector marketing tools and techniques
- Apply convergent marketing communications
Module 8: Digital Relationship Management
|BSBMGT407||Apply digital solutions to work processes|
- Utilise digital workplace information
- Lead work processes in a digital environment
- Recognise and apply intellectual property requirements
|BSBCRT401||Articulate, present and debate ideas|
- Analyse ideas for communication to others
- Provoke response and reaction
- Debate and discuss ideas
|BSBCMM401||Make a presentation|
- Prepare a presentation
- Deliver a presentation
- Review the presentation
Module 9: Marketplace Analysis & Customer Segmentation
|BSBMKG408||Conduct market research|
- Conduct desk research to gather background market information
- Develop research methodology and objectives
- Recruit respondents
- Gather data and information from respondents
- Analyse research information
- Prepare research report
|BSBMKG401||Profile the market|
- Segment the market
- Identify the target market
- Profile the target audience
- Develop a positioning strategy
Module 10: Customer Behaviour Insight
|BSBMKG419||Analyse consumer behaviour|
- Confirm product or service market
- Assess reasons for existing levels of consumer interest
- Recommend focus of appeal for marketing strategies for product or service
Module 11: Data Analytics
|BSBMKG411||Analyse direct marketing databases|
- Collect data
- Enhance, cleanse and update data
- Analyse and use data for direct marketing purposes
Module 12: Digital Marketing Channels
|BSBADV408||Review advertising media options|
- Research advertising media options
- Review policy and procedures frameworks
- Report research outcomes
Module 13: User Experience (UX) Foundations
|BSBMKG420||Create digital media user experiences|
- Specify intent
- Classify users and conversation types
- Profile user journeys and interventions
- Design engagement opportunities and events
- Converse, monitor and respond to users
- Review and evaluate user experiences
Enrol Online via EduPay - the Trusted and Secure enrolment gateway preferred by thousands of students
Weekly and fortnightly payment plans are also available when you pay online.
Click Enrol Now and choose a payment plan or call an Education Advisor on 1300 161 345 for more details.
* To be eligible, students wishing to apply for the payment plan must meet selected approval criteria.