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Senior SEO/Inbound Marketing Manager

Senior SEO/Inbound Marketing Manager

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March 21, 2017

About us

We are one of Australia’s oldest and largest providers of open learning. For over 100 years we have been helping people from all walks of life to improve their lives through learning. Over this time, we have delivered education and training to more than 700,000 Australians.

Today, we deliver a diverse portfolio of courses spanning three Divisions: Business, Finance and Services; Education, Health and Community Services; and Design, Science and Technology. We focus on meeting the needs of adult learners by providing highly flexible, accessible and affordable education and training.

Our team includes over 450 staff and 300 contract educators. Over the last three years, we have been through a fundamental organisational transformation. We have more than tripled the number of staff and expect to grow to more than 700 staff over the next three years.

About the position

Open Colleges is looking for a Senior SEO/ Inbound Marketing Manager to be tasked with progressing our inbound strategy – supporting the customer marketing funnel, by driving traffic, leads, sales, customer engagement, and positive customer behaviour. The candidate must have a background in SEO and will be responsible for driving site traffic, lead generation and nurturing and profiling users through inbound channels. You will have ownership over inbound channels, and be accountable for performance, budget and strategy.

The business recognises the importance of this critical channel to the long-term future success of the company and we are looking for an individual who is ready to take that next step in their career, who has a “can do” attitude, is not afraid of rolling up their sleeves, has a real entrepreneurial flair and is passionate about all things online and customer experience. The successful candidate will need to be talented and highly driven to help drive successful inbound strategies and tactics as well as contribute to the wider marketing strategy of the business.

The role will be central to driving the consumer-centric marketing strategy and driving continuous business and brand growth. You will be working with some of the brightest marketing minds in the country, and partnering with some of the world’s best known brands.

Key Attributes & Experience

  • Relevant qualifications in Marketing and/or Business
  • 5+ years in a similar role
  • Strong understanding of importance of content marketing, SEO techniques and best practices
  • A strong understanding of search engine trends, algorithms and ranking factors
  • Keeping abreast of latest developments in content & SEO
  • Passion for data, analysis and innovation
  • Experience developing Content & SEO strategies
  • Experience managing a team of internal and external resources
  • Strong time management and project planning skills
  • Strong stakeholder management skills with the ability to develop collaborative working relationships
  • An understanding of IT systems & hosting environments
  • Thorough understanding of all online channels and awareness of how they interact to make up the entire digital marketing mix
  • An understanding of IT systems & hosting environments
  • Thorough understanding of all online channels and awareness of how they interact in order to make up the entire digital marketing mix

Please email your resume and cover letter to Ciaran Martin, Talent Acquisition Specialist, Open Colleges (02) 8048 5006.

Please note that due to the high volume of response anticipated for this role, only short listed candidates will be contacted.

**No Recruitment Agencies Please*