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Business & leadership

Diploma of Social Media Marketing

10904NAT

Transform yourself into a social media marketing expert. Discover the very latest industry knowledge that will equip you for lasting success. Graduate job ready to hit the ground running in this exciting and dynamic industry.

  • Flexible payment options
  • Study to fit into your routine
  • Nationally recognised accreditation
  • Start studying as soon as you enrol
  • No exams, ever.
Start studying today
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Diploma of Social Media Marketing

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Diploma of Social Media Marketing

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With Open Colleges, you can start your course orientation today. Select your preferred payment option & we'll provide you with the next steps for enrolling with us.

  • Save 40%

    Total course cost: $3,996.00 was $6,660.00

    Get the best value when you pay upfront

  • Save 3%

    Total course cost: $6,460.00 was $6,660.00

    Paid weekly, over the length of your course.
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Diploma of Social Media Marketing

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Diploma of Social Media Marketing
Start studying today

Intro to Diploma of Social Media Marketing

Go from Novice to Expert and Dominate the Social Media landscape

Our nationally recognised 10904NAT Diploma of Social Media Marketing is designed to equip you with the tools to help you operate successfully in a Marketing or Business role. Learn the skills and confidence to ensure you are ready to implement Social Media Marketing into your operations, and lead your business to success.

Extra Benefits

When you complete your first module, you can make application for a free 12-month affiliate membership with the Australian Marketing Institute, which will give you access to a range of benefits. The AMI’s core purpose is to support the professional progress of members and lead the marketing profession forward in Australia
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Job Outcomes

  • Content Marketing Manager
  • Content Strategist
  • Digital Marketing Manager
  • Digital Marketing Strategist
  • Head of Digital Marketing
  • Head of Social Media
  • Social Media Community Manager
  • Social Media Consultant
  • Social Media Coordinator
  • Social Media Manager
  • Social Media Strategist
See more Explore More Careers

Job Skills

  • Effective communications
  • Team management
  • Team work
  • Content marketing
  • Social media marketing
  • Brand marketing
  • Paid marketing
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Course breakdown

What you’ll learn in this course

This qualification includes a range of units designed to provide you with the advanced knowledge and specialised skills to take you from social media beginner to expert.

Diploma of Social Media Marketing

NAT10904001
Plan, implement and manage content marketing
  • Determine and report on content marketing requirements and opportunities
  • Identify content marketing trends and software required
  • Develop a content marketing strategy and implementation plan
  • Create content assets
SIRXMKT006
Develop a social media strategy
  • Determine social media requirements
  • Develop social media policies and procedures
  • Develop social media strategy
  • Monitor social media use
  • Review social media performance
NAT10904002
Plan, conduct and optimise organic social media marketing
  • Establish organic presence on social media channels
  • Develop an organic social media marketing strategy
  • Conduct organic social media marketing
  • Increase efficiency of organic social media marketing
NAT10904003
Plan, manage and optimise paid social media advertising campaigns
  • Develop a paid social media advertising strategy
  • Set up tracking code
  • Build paid social media advertising campaigns
  • Create effective social media advertisements
  • Optimise advertisement delivery to maximise returns
NAT10904004
Establish, build and leverage a personal brand on social media
  • Examine personal brand marketing benefits, opportunities and software
  • Establish personal brand values and attributes
  • Build a personal brand across multiple social media channels
  • Grow a personal brand and leverage followers
5/ modules
View all

When can you start? Anytime you like!

There are no start and finish dates, no semesters, so no need to wait. Just enrol and start the path to your new life whenever you’re ready!

The assessors were very encouraging and provided easy to understand feedback should the assessment need to be resubmitted.
Rach
Read more
Thank you for your guidance, support and encouraging talks throughout my study and for inspiring me to become better with continued learning.
Angela
Read more

Studying with Open Colleges

Study designed to
fit into your routine

What ever your reason for study, our courses are
designed to fit into your routine. 

  • No exams, ever.

    We mean it. Instead, assessments range from open book multiple choice quizzes, portfolios, videos & written assessments

  • Flexible study to fit into your routine

    Study anywhere at any time with 24/7 access to your units.

  • A learning platform optimized for online study

    Our courses are curated to maintain engagement across video, written content, assignments & audio.

Envision your routine while studying with Open Colleges

How quickly do you want to finish your course?

  • 24 months
  • 18 months
  • 12 months
Learn more about online study
  • Daily routine
  • 07:00 am - 08:00 am

    Coffee + Study
  • 08:00 am - 09:00 am

    Morning routine + commute
  • 09:00 am - 01:00 pm

    Work
  • 01:00 pm - 02:00 pm

    Lunch + Study
  • 02:00 pm - 05:00 pm

    Work
  • 05:00 pm - 06:30 pm

    Evening routine
  • 06:30 pm - 07:30 pm

    Study session
  • 07:30 pm - 08:30 pm

    Break
  • 08:30 pm - 09:30 pm

    Study session
  • 09:30 pm - onwards

    Relax

Study for a minimum 26 hours per week to complete modules in 12 months

  • Daily routine
  • 07:00 am - 08:00 am

    Coffee + Study
  • 08:00 am - 09:00 am

    Morning routine + commute
  • 09:00 am - 05:00 pm

    Work
  • 05:00 pm - 06:30 pm

    Evening routine
  • 06:30 pm - 07:30 pm

    Study session
  • 07:30 pm - 08:00 pm

    Break
  • 08:00 pm - 09:00 pm

    Study session
  • 09:00 pm - onwards

    Relax

Study for a minimum 17.3 hours per week to complete modules in 18 months

  • Daily routine
  • 07:00 am - 08:00 am

    Coffee + Study
  • 08:00 am - 09:00 am

    Morning routine + commute
  • 09:00 am - 05:00 pm

    Work
  • 05:00 pm - 06:30 pm

    Evening routine
  • 06:30 pm - 07:30 pm

    Study session
  • 07:30 pm - onwards

    Relax

Study for a minimum 13 hours per week to complete modules in 24 months

Your course may include work placement which will be completed in addition to weekly study blocks.

We'll help you study smarter! 

Get in touch for tailored study advice
Our passionate team

Your trainer

Michelle Badato
Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design.
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Michelle Badato

Business & Leadership
Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design.
Michelle is a Social Media Marketing Guru with over 10 years’ experience in Social Media Management, Digital Marketing and Online Communications. She also has a strong background in digital engagement, content creation and creative design. Michelle currently works across a range of industries including sports fitness, not-for-profit, travel, professional services, industrial, construction, agriculture and chemistry.

Michelle completed a Diploma of Social Media Marketing, a Bachelor of Communications (Public Relations) and holds a Cert IV in Training and Assessment.

Frequently Asked Questions

When can I start the course?

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Anytime you like! The majority of our courses are ready for enrolment right now. There's no need to wait for a specific date or a new semester to start – just enrol, login, and start learning. If you enrol online today and complete your application, you can start studying the course today!

Please note: Courses offered by the Open Colleges School of Health, which are campus-based, do have specific intake dates. Be sure to check the course page for more information.

What social media sites will I be taught to use?

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In the course, students will be encouraged to explore platforms like Facebook, Instagram, LinkedIn Youtube or TikTok, to name a few. Students will also be encouraged to use Meta Facebook Business Manager to explore the Ad Campaign Management.

Does this course teach SEO?

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This Diploma focuses on Social Media Channels, and not so much Search Engine Optimisation. SEO is ultilsied mainly within the digital marketing space,whereas this course focuses more on planning, implementing and managing social media channels.

Study and pay, your way

Payment Options

Pay Upfront
Save 40%
$3,996.00 Save $2,664.00
was $6,660.00
Week to week
Pay as you go
Save 3%
Pay in 78 instalments over the length of your course.
$82.82 Weekly
Total course cost: $6,460.00
Save $200.00
was $6,660.00
Full course breakdown
TBD