COURSE GUIDE

Certificate IV in Marketing and Communication BSB40820

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Introduction

Our nationally recognised BSB40820 Certificate IV in Marketing and Communication is designed to kickstart your marketing career and expand your skillset so you can move you into marketing roles in businesses of any size, across any sector.

Course Breakdown

E1385

BSB40820 Certificate IV in Marketing and Communication

Course duration: Self-paced - maximum of 24 months

Recommended hours per week: 17h

Delivery method: Online

Qualification level: Certificate IV

Awarded by: Open Colleges Pty Ltd (Provider number: 90796)

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Industry Overview

There is strong demand for qualified marketing and communications professionals in Australia. In the five years to 2025, strong growth is expected in this sector, creating around 25,000 job opportunities. 

Source: Australian Government Job Outlook (https://joboutlook.gov.au/) 

Is this course for you?

This course is perfect for you if you are creative, technologically savvy, and want to start a career in marketing and communication. Designed for beginners, this course will take you through the basics, before helping you master the more advanced practices of both traditional and digital marketing and communications. 

If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note - limitations do apply.

If you are an existing worker or have experience in the related industry, please inform our enrolment consultants during your enrolment conversation. You may be eligible to enrol as an existing worker and complete your studies faster. Please note - limitations do apply.

Common Career Outcomes

  • Advertising Account Coordinator
  • Analyst
  • Assistant Account Manager (Advertising)
  • Assistant Advertising Account Planner
  • Community Relations Team Leader (Local Government)
  • Copywriter
  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Media Planner
  • Public Relations Officer
  • Sales Administrator

What you will learn

During the course, you will learn how to: 

  • Develop and apply knowledge of communication  
  • Apply digital solutions to work processes 
  • Write complex documents 
  • Articulate, present and debate ideas and make presentations 
  • Analyse consumer behaviour, assess marketing opportunities and undertake marketing activities 
  • Apply marketing communication across a convergent industry 
  • Develop a social media strategy  
  • Market new business ventures 
  • Build and maintain business relationships 

Learning Material

Your learning materials are accessed through our online platform OpenSpace. These learning materials include 

  • Learning content 
  • Media 
  • Additional resources 
  • Learning activities 
  • Self-checks 

Your trainer

Catherine Tumelty
Catherine Tumelty has been working in the Digital Marketing space for over 6 years, both in her former marketing role with a National Fitness Company as well as setting up and running many small online businesses of her own. She has a wealth of experience in setting up new businesses and promoting them in a way to ensure that they are a success from day one.
Tanya Galey
Tanya has many years of experience working in the Airline Industry through her role at World Aviation Systems who represent various airlines here in Sydney (Air Tahiti Nui and Hawaiian Airlines to name a few). She has extensive knowledge of Sales, marketing, reservations and the general business operations of an Airline.
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Academic Information

Open Colleges may make changes to the course from time to time to reflect changes introduced to the relevant Training Package or other regulatory requirements.

Certificate IV in Marketing and Communication

BSBMKG439
Develop and apply knowledge of communications industry
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  • Research and analyse communications information 
  • Develop communications deliverables 
  • Finalise communications deliverables
BSBTEC403
Apply digital solutions to work processes
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  • Use digital workplace information
  • Integrate digital solutions into work processes
  • Comply with intellectual property rights
BSBWRT411
Write complex documents
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  • Plan complex document 
  • Draft complex document 
  • Finalise complex document 
BSBCRT412
Articulate, present and debate ideas
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  • Establish framework for communication 
  • Develop ideas for communication 
  • Debate and discuss ideas 
BSBCMM411
Make presentations
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  • Prepare presentation 
  • Deliver presentation 
  • Review presentation 
5/ modules
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Recognition of Prior Learning (RPL)

We understand that you may already have many skills and areas of expertise that you have obtained in different ways and these are recognised through our Recognition of Prior Learning (RPL) process.

Our Credit Transfer & Recognition of Prior Learning Policy, available in the Key Student Information section of our website, provides more information about our RPL process. Alternatively, you can contact an Enrolment Consultant to discuss your RPL options.

Course Duration

The duration for the course is self paced - maximum of 24 months. As a self-paced online course, the time it will take you to complete is flexible and dependent on ability and time available.

Entry Requirements

Entry Requirements

There are no mandated education entry requirements for this qualification, per the BSB Business Services Training Package. 

There are no mandatory Open Colleges entry requirements. 

Recommended Local Entry Requirements 

  • Are 18 years old (note students under 18 will need permission from a parent or guardian to enrol) 
  • Have language, literacy and numeracy skills that ensure the ability to read and comprehend technical terms and communicate effectively through email. These skills are equivalent to those that would be required to successfully complete Year 12 or ACSF Level 3. 
  • You will need to have completed Year 12, or a qualification at Certificate III level or higher 
  • Access to a modern computer with video / audio playback capabilities and high-speed internet 
  • Access to Microsoft Office or equivalent 
  • Basic computing skills, including ability to make a short video 
  • Access to a digital video recording device to save and upload video/image files to OpenSpace, e.g., mobile phone/smartphone. 

Minimum age

You will need to be at least 18 years old.

Physical requirements

You’ll be required to operate office equipment and resources including telephone, photocopier, scanner and printer in a safe environment that includes an ergonomically sound computer workstation.

Equipment and tools

This course includes a requirement to record video and/ or audio roleplays.  These will require participation by 1-2 other people sourced by you. 

Language, Literacy and Numeracy

Our free online assessment tool can help give you an idea of the language, literacy and numeracy skills needed to study a VET course. This tool can also help you determine your learning level and help you plan your future studies. You can access the Language, Literacy and Numeracy tool here.

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Study and pay, your way

Payment Options

Pay Upfront
Save 35%
$3,997.50 Save $2,152.50
was $6,150.00
Week to week
Pay as you go
Save 13%
Pay in 80 instalments over the length of your course.
$66.88 Weekly
Total course cost: $5,350.00
Save $800.00
was $6,150.00
Full course breakdown
TBD

Studying online with Open Colleges

Flexibility - study at your own pace

When you study online with Open Colleges you’re in control.

You can choose to complete your course quickly, or keep to a steady pace. Learning is fully flexible so you can fit your everyday commitments around your studies.

Everything you need to study is online so you can study wherever you like – but that doesn’t mean you’re on your own.

OpenSpace is our online learning platform. It’s where you’ll go to access your learning materials, contact your expert trainers and assessors and upload your assessments.

What is OpenSpace?

It’s important to us that we deliver a superior, online learning platform that meets our students’ needs. That’s why we have upgraded to our brand new, custom-designed learning platform, OpenSpace.

OpenSpace provides you with a user-friendly interface, that is mobile responsive. This means that you can complete your coursework using your laptop, iPad, or mobile device. All coursework is automatically saved, providing you with the flexibility you need to complete your studies anywhere, anytime.

How to get support?

Learning Support

The learning support team will be with you every step of the way, from enrolment to graduation. They’re here to help you get the most out of your online course. They can assist by providing non-academic support - like helping you craft an achievable study plan so that you can graduate in a realistic timeframe. If you’re finding it tough to stay motivated throughout your course, they’ll be there to help keep you on track.

Student support

The Student Support team is your one-stop service centre for all student administrative issues – including enrolment, change of contact details, OpenSpace support, assessment results and certification.

You can access the Student Support team by email or phone

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Certificate IV in Marketing and Communication

How would you like to pay for your course?

With Open Colleges, you can start your course orientation today. Select your preferred payment option & we'll provide you with the next steps for enrolling with us.

  • Save 35%

    Total course cost: $3,997.50 was $6,150.00

    Get the best value when you pay upfront

  • Save 13%

    Total course cost: $5,350.00 was $6,150.00

    Paid weekly, over the length of your course.
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Catherine Tumelty

Business & Leadership
Catherine Tumelty has been working in the Digital Marketing space for over 6 years, both in her former marketing role with a National Fitness Company as well as setting up and running many small online businesses of her own. She has a wealth of experience in setting up new businesses and promoting them in a way to ensure that they are a success from day one.
Catherine Tumelty has been working in the Digital Marketing space for over 6 years, both in her former marketing role with a National Fitness Company as well as setting up and running many small online businesses of her own. She has a wealth of experience in setting up new businesses and promoting them in a way to ensure that they are a success from day one.

Catherine’s career has spanned many industries including HR, Hospitality, Education and Business Management. Catherine loves to combine her passion for education and the digital space by sharing her knowledge and experience with her students to ensure that they enjoy the Marketing industry as much as she does.
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Tanya Galey

Business & Leadership
Tanya has many years of experience working in the Airline Industry through her role at World Aviation Systems who represent various airlines here in Sydney (Air Tahiti Nui and Hawaiian Airlines to name a few). She has extensive knowledge of Sales, marketing, reservations and the general business operations of an Airline.
Tanya has many years of experience working in the Airline Industry through her role at World Aviation Systems who represent various airlines here in Sydney (Air Tahiti Nui and Hawaiian Airlines to name a few). She has extensive knowledge of Sales, marketing, reservations and the general business operations of an Airline.

Through her role at World Aviation she travelled extensively and gained knowledge on various destinations first hand. Tanya has been teaching Certificate III and Diploma of Tourism for the past 10 years to pass on her passion/knowledge for the Tourism Industry to her students. Recently Tanya has received her Certificate IV in Business Administration to supplement her current role as Operations Manager of a financial planning firm. While still consulting with the travel industry she has been in the financial Industry for the past 5 years developing relevant policies/procedures and complying with regulatory practices.

Tanya’s qualifications are Diploma of Tourism, Certificate IV in Tourism, Certificate III in Tourism , Certificate IV in Training & Assessment and Certificate IV in Business Administration.