How to Build Career as a Sales Manager

business & leadership

Sales Manager

A Sales Manager plays a key role in driving revenue growth by leading sales teams, developing strategies, and building strong relationships with clients. This career offers a dynamic work environment, where you can develop leadership skills, strategic thinking, and a deep understanding of market trends. With strong demand across industries like retail, tech, and manufacturing, it offers great opportunities for career progression and high earning potential.

If you want to lead, inspire, and grow – start your journey to becoming a Sales Manager today.

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EMPLOYED 118,500

PART-TIME SHARE 13%

AVERAGE FULL-TIME HOURS 44

MEDIAN WEEKLY EARNINGS $1,508

The career outlook for Sales Managers in Australia is strong, with increasing demand across various sectors. Industries such as retail, technology, manufacturing, healthcare, and financial services are particularly in need of skilled sales managers to drive business growth and maintain competitive advantage. With businesses expanding their market reach, this role offers long-term stability, career growth, and opportunities for advancement into senior leadership positions.

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What can you expect from working as a Sales Manager?

Sales managers oversee sales operations, develop strategies, and coordinate teams to achieve business growth and revenue targets. Key duties typically include:

Strategic Planning: Formulating and implementing policies and plans for advertising, public relations, sales, and marketing in consultation with other managers.
Sales Management: Organising and controlling sales activities by setting product mix, geographical sales areas, and customer service standards.
Merchandising & Distribution: Directing merchandising methods and distribution policies by coordinating the work of salespersons, agents, and distributors.
Sales Strategies: Directing sales methods and arrangements, including setting pricing strategies and credit arrangements.

How to become a Sales Manager?

To become a Sales Manager, you'll typically need a combination of experience in sales, strong leadership skills, and a deep understanding of market trends. Starting in entry-level sales roles and progressing through positions with increasing responsibility can help build the necessary experience. Online courses in sales, marketing, and management can significantly enhance your knowledge, providing you with valuable skills in areas like customer relationship management, sales strategy, negotiation, and team leadership. These courses offer flexibility and can equip you with the tools to stand out in a competitive job market.

BSB40520/BSB40120

Certificate IV in Leadership and Management and Certificate IV in Business

Get ready to become the leader you’ve always wanted to be. This dual qualification will make sure you walk into a boardroom with complete confidence. Equip yourself with the comprehensive skills you'll need to lead, guide and support your team...

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BSB40520

Certificate IV in Leadership and Management

Equip yourself with specialised skills that will transform you into a formidable business leader. Discover all the tools you need to achieve long-term success and thrive in the world of business. Graduate industry-ready and fully prepared to make an immediate...

View Course

Build your career as a Sales Manager

Sales Manager

Explore your career as an:

Gender Split

Employment by State

Highest Level of education (%)

Age Brackets

What can you expect from working as a Sales Manager?

How to become a Sales Manager?

Certificate IV in Leadership and Management and Certificate IV in Business

Certificate IV in Leadership and Management

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